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Honor Your Heroes

Safeway employees wearing pink and walking to find a cure for breast cancer

General Mills and Safeway have come together for the Honor Your Hero program to support breast cancer research.

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Together, we raised over $14.5 million for Breast Cancer Research and Awareness.

Thank you for your energy and donations. Together we have raised more than $108 million for the cause since 2001. The funds benefit leading-edge breast cancer research projects at some of North America's top cancer centers as well as a range of nonprofit organizations focused on new treatments, raising awareness and enabling early detection.

Together, we raised over $14.5 million for Breast Cancer Research and Awareness

More than 230,000 women in the U.S. alone will be diagnosed with breast cancer this year. Thanks to the engagement and generosity of our employees, customers and suppliers, we are funding projects and programs that will continue to have a meaningful impact on breast cancer treatment rates.

Funds we raise go to the top cancer research centers in the United States and Canada. Our donations contribute to cutting-edge trials and programs, including I-SPY 2, which is designed to accelerate the development of more personalized clinical breast cancer trials. Since the launch of I-SPY, scientists have reported findings that could influence the way researchers screen, treat and assess the prognosis for women with advanced breast cancer.

Contributions also support our aggressive breast cancer awareness and detection program. The Safeway Foundation has recently partnered with regional medical institutions to support mobile mammography programs, which provide hundreds of women with free or low-cost mammography screenings. Currently we are sponsoring five such programs that are reaching women in rural or underserved areas who otherwise would not receive this potentially life-saving procedure. Because of advances in early detection and treatment, millions of women are surviving breast cancer today.

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We're supporting Breast Cancer Research and Awareness all October long.

For the entire month of October, Safeway stores are raising money for breast cancer research, awareness and a cure. It's easy to get involved; simply donate $1 at the register at your local Safeway store.

Doctor and two nurses standing above a reclining patient

Funds we raise go to the top cancer research centers in the United States and Canada. Our donations contribute to cutting-edge trials and programs, including I-SPY, which is designed to accelerate the development of more personalized clinical breast cancer trials. Since the launch of I-SPY, scientists have reported findings that could influence the way researchers screen, treat and assess the prognosis for women with advanced breast cancer.

Contributions also support our aggressive breast cancer awareness and detection program. The Safeway Foundation has recently partnered with regional medical institutions to support mobile mammography programs, which provide hundreds of women with free or low-cost mammography screenings. Currently we are sponsoring five such programs that are reaching women in rural or underserved areas who otherwise would not receive this potentially life-saving procedure. Because of advances in early detection and treatment, millions of women are surviving breast cancer today.

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Check back soon to see our fundraising results from recent campaigns.

  • Prostate Cancer
  • People with Disabilities
  • MDA
  • Breast Cancer
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